ReactToThis.com is a special online market research channel operated by the Chief Marketing Officer (CMO) Council (http://cmocouncil.org) that invites qualified individuals to review, rate and react to new product concepts, technology innovations, business models, and entrepreneurial ideas. It also enables consumers and business customers to provide feedback and input on new product positioning and messaging directions, pricing, feature sets, and creative campaign executions from a variety of consumer and business-to-business companies. Participants are rewarded for their time with gift cards or other incentives.